RRJ#5

Reference:

Taschler, Joe. (2011, April 20). Gas prices, parts shortage fuel rush for smaller, more efficient cars. Journal Sentinel. Retrieved on April 21, 2011, from

http://www.jsonline.com/business/120327069.html

Summary:

In this article, the author said that demand in the U.S automobile market has shifted because of the high gas price. It means people are going to purchase the hybrid or small car. In addition, Japanese car makers have reduced their production by 50% due to the earthquake on March 11 in not only Japan but also the U.S. For customers, it will be more difficult to find a car that fits their demand, even if it is a used car,

Reaction:

              My image of American car industry was very unique. It was that everyone has a car that has a big engine such as a pick-up truck, but today, I know that demand for the U.S. market is changing to the small cars like Europe and Japan. I think this situation will help Japanese industry recover because fuel-efficient models are specialties of Japan. Considering protecting the environment, this trend is good, but high gas price also occurs in Japan. It is a personally undesirable situation because I have to spend much money to live. I already have a fuel-efficient vehicle in Japan. I hope the gas price will go down.